BiGDUG's SH-ELF Stunt

BiGDUG is a company that likes to make a big splash. So when they wanted to recreate the iconic ‘Lunch Atop a Skyscraper’ image, taken in New York in 1932, they needed a production company with the skills and experience to capture it all.

The brief? Capture the building of a massive set of shelves in central London and some elves having lunch on top of them. Couldn’t be simpler!

We used a time lapse camera to record construction of the BiGDUG shelving unit and interviewed the elves (yes, elves!) in a spoof style about what they were doing there and what was it like having ‘Lunch Atop a SH-ELF’.

See what they did there? The result is a beautiful video bursting with personality and vivid imaging capturing a great idea in front of London’s iconic skyline.