Help Us, Help You - Covid Passing Challenge

Golley Slater are a large marketing agency in Cardiff that contributed a lot of the Welsh Government's messaging aroound the coronavirus across 2020 and 2021.

As the country started to emerge from lockdown Golley Slater began a campaign for the Welsh Government in partnership with the Welsh Rugby Union that promoted what we can still do to reduce the transmission of Coronavirus.

EatSleep Media were hired to work with Golley Slater in producing a rugby ball passing challenge which tested the skills and competitiveness of three Welsh rugby men’s internationals while highlighting the different steps of Covid protection from regular hand washing to keeping on top of vaccinations.

We wanted multiple angles, including some unusual ones using our action cams to get the viewer as close to the action as possible. And, on a damp and grey day in Cardiff we brought to life this campaign for the Welsh Government.