FC Cymru - Starting 11

The FAW wanted a new, informative, and engaging way of welcoming fans to the biggest game in recent Welsh footballing history. The World Cup qualifying play-off final against Ukraine. No biggy. Just 90 minutes standing between Wales and their first World Cup since 1958!

The FAW wanted something special to engage with the fans before the TV coverage began their match day build-up, and through that content, they could deliver the starting line-up.

So EatSleep Media devised a pre-match live stream across Facebook, Twitter, and YouTube which brought the atmosphere of match day and the Wales team's starting line-up to a wider audience.

The stream was hosted pitch side with live inserts from outside the stadium and in one of the stands where Welsh fans were gathering. Blending together the passion of Welsh supporters with analysis and insight from experts, we produced an entertaining, multi-location live stream with video inserts and graphics to bring the Red Wall to the world.