Owning It: Keeping Women in Sport
Owning It: Keeping Women in Sport
Whilst working across sport with the FA Wales, FAW Trust, Youth Sport Trust, and Sport Wales, ESM discovered that more and more young girls take up a sport during their primary school years. But once they get to high school, the drop-off rate is astonishing.
We wanted to know why and, presented by Winter Olympian, Commonwealth Games sprinter, and TikTok phenom Mica Moore, we made the one-off radio documentary Owning It: Keeping Women in Sport.
Winter Olympian, Commonwealth athlete and TikTok star Mica Moore presented Owning It for BBC Radio Wales. Image: Mica Moore.
Broadcast on BBC Radio Wales and BBC Sounds, the programme gets down to the grassroots to find out from young girls why they take part in or are put off sport. We explored the term ‘sporty girl’ and asked whether we needed to rethink what it meant. And we asked those delivering, funding, and responsible for the future of sport in Wales what they are doing to reverse an alarming trend.
What we found were girls who enjoyed sport, but didn’t consider themselves sporty; they preferred sports usually associated with boys, and wanted to make their own choices about which sport they wanted to play and at whatever standard.
Supported by research from Sport Wales, Youth Sport Trust, and with input from Street Games Wales and Cricket Wales, Owning It aims to reshape the conversation about taking part in sport, placing the girls themselves at the center.
