FAW strategy launch

ESM x FAW Strategy Launch

When the Football Association of Wales wanted to unveil its vision and strategy for the future of the game, it needed stories, passion and beautiful photography to demonstrate.

EatSleep Media produced a series of videos showcasing the very best of Welsh football from elite international teams down to the grassroots.

Produced mainly from the reusing of content captured by ESM across Wales over the previous few years we were able to draw upon a diverse range of stories, shoots and locations to bring the vision to life. We explained what it means to people to be involved in the game, supporting the game and their communities. Human stories people can connect with in a way they feel informed, engaged and can relate to. It’s the cornerstone of what we do.